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Study: Personalized Emails Deliver 6X Higher Transaction Rates, But 70% Of...
Experian Marketing Services has released its 2013 Email Marketing Study, analyzing a wide breadth of email marketing best practices, including personalization, social integration, mobile and customer...
View ArticleWhat to Send Email Contacts in Different Stages of the Marketing Funnel
Your email database is not a leads database. Okay, yes, your email database probably has a lot of leads in it. But that's not the sole type of contact you have, nor the sole type of contact you should...
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